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Spotify’s data-driven creative comes complete with an in-app experience, personalized playlists and supporting marketing in 22 markets across TV, social, digital and out-of-home. Personalization is a big part of Spotify, and this feature hammers that home.Spotify is placing you center stage of a tailored brand campaign to show that it’s not just what you listen to, but how you listen that matters.ĭemonstrating that each of its 356 million listeners is unique, Spotify is using its global ‘Only You’ messaging to show that with over 70m songs and 2.6m podcasts to choose from, your listening habits are as distinctive as your fingerprints. The “Only You” section is a cool way to get insights about your listening habits before the end of the year, but it’s a lot more than that. The songs in the playlist are labeled by who they came from. After they follow the invite link, a playlist will automatically be created. Tap the “Create a Blend” box and you’ll be able to create a link to send to a friend. RELATED: How to 'Blend' Spotify Playlists with Your Friends and Family At the time of writing, the Blend feature is only available from within the mobile app. You can easily create mixes with your friends and family.

The last thing you’ll see on the “Only You” page is a beta feature called “ Blends.” This is a playlist that mashes up your music with another Spotify user. These mixes aren’t actually new to Spotify, but now they’re easier to find. The “Only You” page also features a bunch of mixes based on your favorite artists, genres, and decades.

Dream Dinner Party: You choose three artists to invite to a dinner party of your dreams, then Spotify creates a mix for each one.

The “Moon” artist is the artist that shows your “emotional or vulnerable side.” Lastly, a “Rising” artist that you recently discovered.

Audio Birth Chart: It picks a “Sun” artist, which is an artist you listened to most over the last 6 months.

Artist Pairs: Shows unique pairs of artists specific to your listening habits.

You can tap through a bunch of different pages of information about your music taste. When you tap the “Only You” banner on this screen, you’ll be launched into an Instagram Story-like interface.